Do You Prefer Papa John's or Dominos?

Do You Prefer Papa John's or Dominos?

Domino's is the new pizza king.

Savvy marketing, innovative tech and creative ordering methods lifted Domino's sales over Pizza Hut for the first time last year.

"Delivery is what the consumer wants. And Domino's does it best," said Stephen Dutton, an analyst at Euromonitor International. "When you're sitting at home watching Netflix, you're going to think of Domino's."

Overcoming "cardboard crusts"

The company has transformed itself since a tumultuous stretch during the late 2000s.

Domino's (DPZ) stock bottomed out at under $3 a share in 2008. The following year, two employees posted a food tampering video on YouTube. And it faced an even bigger problem: Customers thought the pizza was lousy.

So Domino's tossed out the playbook. Led by CEO Patrick Doyle, the company launched what it called the "pizza turnaround" in 2010.

Doyle, who is stepping down in June, appeared in ads with Domino's workers reading blunt reviews: "worst pizza I've ever had," "sauce tastes like ketchup" and "the crust tastes like cardboard**